Serum is an important step in skincare because it delivers concentrated ingredients deep into the skin to target specific concerns such as dullness, dryness, pigmentation, and fine lines. Adding a serum to your daily routine can help improve skin texture, boost hydration, and enhance your natural glow. When used after face wash and before cream, serum works effectively to nourish and support healthier-looking skin. Choosing the right serum based on your skin needs can make a noticeable difference in achieving a smooth, radiant complexion.